ProVeg South Africa

Many of the world’s most urgent problems share a common cause: our food choices.

ProVeg is dedicated to raising awareness of how we can tackle these problems through diet.

Our food choices are a multi-problem solution.

ProVeg inspires and motivates people to live a more plant-based lifestyle by raising awareness of the five PROs – or reasons – for doing so. ProVeg supports everyone who is interested in changing their eating habits by providing practical information about how they can transition to animal-free alternatives. Furthermore, we connect existing organisations to enable the exchange of expertise and solution-oriented, high-impact practices.

ProVeg collaborates with governments, public institutions, and the food industry to improve the taste, ease, and accessibility of plant-based food. We appreciate every step that individuals, organisations, and institutions take towards a more plant-based lifestyle and a more sustainable society.