New loveLife Trust

The New loveLife Trust Established in 1999 as a National HIV Awareness campaign, the New loveLife Trust (hereafter called “loveLife”), is South Africa’s premier National HIV Prevention, Youth development and positive Social Behaviour Change organisation for young people with an overarching purpose of ‘Building Complete Young Leaders for a Better Future’. To achieve its mandate, loveLife engages in a multipronged programme approach which addresses the individual, social and structural factors that young people face in their transition to adulthood. Over the years loveLife has evolved from being a multimedia awareness campaign to being a nationwide community level outreach programme that promotes healthy living among young people in South Africa. loveLife promotes a vibrant youth leadership culture through “on the ground” healthy sexuality and positive lifestyle programming aimed at building global leaders for an HIV free future. The organization’s values of youth-centric, innovation, responsiveness, accountability and integrity are central anchors to everything the organization does.