Digital Media for Luxury & Fashion Brands by Lux Digital

ABOUT

Consumers have become more demanding, more discerning, and less predictable in their purchasing behaviour, which is being radically reshaped by new technologies. Digital Media Strategies for Fashion and Luxury Brands explores the a variety of best practice media technology, planning and targeting solutions that Fashion businesses can use today. We look at the importance of data for consumer insights that empower brands to make various business and product decisions in order to be profitable.