Touch presents: Roxie Naicker

ABOUT

In September, Touch is returning to form! We're going back to our 'Practical Sessions' and what better way to do so than with the help of Wilmar Oil SA's Head of Marketing, Roxie Naicker!

Roxie manages cross-functional teams who develop brand growth strategies across various channels for the business. She oversees everything for the brand; from innovation to strategy developments to customer activations and even atlas campaigns. Roxie leads the charge to make sure the product goes to market successfully.

Starting as a graduate in shopper marketing, Roxie has progressed in the industry at a rapid succession; from being a brand manager for face care and hair products to transitioning to the foodservice industry where she manages some of South Africa's leading brands.

Roxie is currently studying her MCom in online marketing and e-commerce for SA online marketers while studying a law degree specialising in e-commerce regulations, at the same time! 

At Touch this month, Roxie brings her impressive resume to show us what the future is in the 'Digitalisation of Brands'!