Social Media Marketing

By Creative Dudes https://www.creativedudes.co.za

Sat Feb 25, 10:00 - Sat Nov 25, 13:00

Event is online

ABOUT

Learn how to leverage key social channels to build brand awareness and broaden customer reach.

Social media has transformed the way in which businesses communicate with their customers. Once used predominantly for personal networking purposes, social channels are now recognised as key marketing tools, and organisations need a sound strategy in place in order to properly leverage these platforms for promotional success.


COURSE CURRICULUM

Module breakdown

Orientation module

Welcome to your Online Campus

Module 1

Navigating the social media landscape

Module 2

Applying a social media content strategy

Module 3

Creating content that drives engagement

Module 4

Managing a social media community

Module 5

Advertising on social media

Module 6

Measuring and optimising a social media marketing strategy

Module 7

Social media marketing management

Module 8

Consolidating a social media marketing strategy