How to Create a Marketing Strategy In Under An Hour

ABOUT

What is this all about?

Learn how to create a foundational marketing strategy, from start to brand strategy level, within an hour.

Saving you time and money on wasted research and development.

Based on 16+ years of extensive experience in communications and marketing, for both public and private sectors I've learnt that while a detailed communications strategy is always the best approach, a low risk and simple business ideas needs a quick way to test and validate itself. While not getting caught up in analysis.

Who Should Attend?

• Entrepreneurs/ Solopreneurs looking to test and validate simple local solutions quickly
• Intrapreneurs looking to market their ideas internally, quickly and effectively
• Parents looking to help their children start a neighborhood venture and learn valuable business skills
• People interested in the fundamental building blocks of a communications strategy
• People who want to grow their business but don't know where to start

What You’ll Learn:

• Walkthrough of a practical case study - a lawn mowing exercise
• How to better identify marketing objectives
• How to identify the right target audience
• Guidelines on developing a basic brand strategy
• Tips on a 10-min Insights trick
• Workshopping together, your own strategy

And much, much more will be shared during and after the event…

Facilitator Bio:

Nick Benson’s role as an Exponential Consultant and as a communications strategist, means that he gets to both explore better ways of working and thinking while building real-world structures, today. His extensive experience in both national government and corporate environments, has allowed him to create strategic interventions that influence national and organisational culture whilst improving communications and transparency with customers. 

He has lead communications teams focusing on stakeholder engagement, crisis communications, marketing - both internally & externally - and launching new ventures to market.

He is a firm believer in building and promoting a more inclusive economy for all through open communications.

In his spare time, he writes articles on Medium and LinkedIn. Nick also offers talks on a range of topics related to intrapreneurship, innovation, tribe building, purpose driven organisations, communications and marketing.